Chapter
2
Patent/Utility Model/Design Exploration
A small idea can change the world |
|
| - Blue Tile
Manufacturer and KIPO’s Self-Autonomy |
|
| - A Company
Must Open Its Eyes to Royalties in Order to Survive |
|
- Small
Ideas That Lay Golden Eggs  |
|
| - Build
On Your Dreams With a Venture Start-up Enterprise
|
|
| - Everything
Under the Sun Can Be Patented |
|
| - Peaches
and Hinds are Also Inventions |
|
| - How are
Patents, Utility Models and Design Patents Different? |
|
| - Waiving
One’s Hand After the Bus Departs |
|
| - One Can
Win With a Fortified Fence of IPR |
|
| - Secrets
to Using Someone Else’s Rights at No Cost |
|
| - To Expedite
KIPO’s Examinations and Trials |
|
| - Don’t
Ever Lose Hope |
|
| - Patent
Management Checklists |
|
Chapter
3
Trademark Exploration
Seduce a customer’s eyes and ears |
|
| - Lessons
Learned From “Bahktong” Soju |
|
- Colors,
Three Dimensional Shapes, Smell, Sounds and Tastes
Can Also Be Registered
as Trademarks |
|
| - Don’t
Just Randomly Create a Name |
|
| - Wonderful,
Eccentric Names |
|
| - Ten
Commandments to a Successful Brand Strategy
|
|
| - Local
Governments Heating up on Developing Characters
and Acquiring Trademarks |
|
| - Catch
the N Generation |
|
| - Even a
Person’s Name Can Be Registered As a Trademark |
|
| - Take a
Chance on the Character Merchandising Business |
|
| - Disputes
Involving Titles of Books, Newspapers and Magazines |
|
| - Companies
are Making Substantial Income From the Sale of
Trademarks |
|
| - Korean
Trademarks are Being Misappropriated |
|
| - The Power
of the Common Brand |
|
| - “Walmart”
Trademark Shot Down by a Small Company |
|
| - David
vs. Goliath, Who Will Win? |
|
| - Perfume
War Without the Scent |
|
| - You Can
Still be Blamed Even After Paying the Money |
|
| - There’s
an Escape Hole Somewhere Even If the Sky Crashes |
|
| - Fate of
“Saewoo-kkang” and “Moshi-meri” |
|
| - Can Anyone
Import Foreign Products? |
|
| - Don’t
Forget to Register the License |
|
| - Learn
How Multinational Companies Manage Their Trademark
Portfolio |
|
| - Checkpoints
for Management of Trademarks |
|
Chapter
4
Exploration
into Copyright/Publication/Privacy Rights Computer
Program Protection/Internet
Trade Secrets/Franchising
The Chef
who stole the secret recipe of “Ih-dong galbi
[barbecue ribs]” |
|
| - The
Case of Nude Pictures and Copyright Infringement
|
|
| - What is
a Copyright? |
|
| - Tension
Between Authors and Publishers |
|
| - Font Types
can be Protected under Copyright Law |
|
| - Works
of Applied Art Must be Registered as a Design |
|
| - Recovering
the Rights of Singers and Actors |
|
| - Red Devils
and Bum Keun Cha, and the Value of Hong Chae Chung’s
Image and Likeness |
|
| - Management
of Copyright that Meets the Demands of the Multimedia
Age |
|
| - Protection
for Computer Programs |
|
| - Rights
Flying Through Cyberspace |
|
| - One Cannot
Use a Famous Mark for a Domain Name |
|
| - Road to
Patent Registration Available for E-commerce |
|
| - The Chef
Who Stole the Secret Recipe of “Ih-dong galbi
[barbecue ribs]” |
|
| - Franchising,
a Neo-IPR |
|